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/ Frame of Mind
Behind every creative career is a life you rarely see
Frame of Mind takes you inside the worlds of some of Australia and New Zealand's most compelling creators. Following their everyday lives and real projects, we explore the experiences, relationships and routines that shape how they see the world and the work that puts them on the map. From the outside, it can look effortless. Up close, there are false starts, quiet doubts, small breakthroughs and hours nobody sees. We're there for those moments, too.
LATEST EPISODE
EPISODE 2

Claudia Rose: Create shamelessly

Claudia Rose 6m October 29, 2026
Claudia Rose is a fashion filmmaker, visual storyteller and member of the Canon Crew who looks for the moments in between. She started out shooting her friends, found her voice telling stories in Byron Bay, and has since worked with brands like Bulgari, Aje and Mecca, with her work featured in Harper's Bazaar and Marie Claire. In episode two of Frame of Mind, Claudia talks about creating shamelessly, the school plays that first taught her to direct, and why she's never once wanted to quit. She also opens up about her dad, a photographer who still critiques her work, and what she'd tell her younger self.
Watch Ep2 on YouTube
In this episode

Her friends. Her first real story.
Claudia shares how shooting her friends turned into real storytelling, starting with two friends in love on a beach in Byron Bay.

School plays. A director in the making.
From directing school plays to creating shamelessly, Claudia explains why the first person to take her work seriously was herself.

The moments in between
From the real moments she chases on set to her dad's critiques and her search for authenticity, Claudia reflects on why so much still feels unfinished, and why she loves that.

Previous episodes
EPISODE 1

Guy Williment: Chasing a life you’re proud of

Guy Williment 6m October 14, 2026
Guy Williment is an adventure photographer, filmmaker and member of the Canon Crew who spends his life somewhere between the ocean and the mountains. With no plan after uni, he took his sister’s Canon 7D on a three-month solo trip to Montana. A stranger asked to buy one of his photos, and he’s been chasing adventure with a camera ever since. His three-year Kamchatka project became a 90-minute feature film and a photo book that sold out. In the first episode of Frame of Mind, Guy shows us around his home and his hometown on the headland. He talks about why the experience always matters more than the shot, and shares what his dad taught him about chasing a life you’re proud of.
Watch Ep1 on YouTube
In this episode

A borrowed camera. A life-changing trip.
Guy shares how his sister’s Canon 7D, a solo trip to Montana and a DM that led to his first print sale started it all.

Three years. One extraordinary adventure.
Discover how Guy turned his three-year Kamchatka project into a 90-minute feature film and a sold-out photo book.

A life you’re proud of
From choosing the experience over the shot to lessons from his dad, Guy reflects on what matters most when chasing your dreams.



 

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